If I had it my way, we'd be called "spiders from mars" (Bowie). if it was up to Jacob, the business would be called "I hate myself and I want to die" (Nirvana). this was before we knew we were going to be a brand, a store, a business. it was only supposed to be something to call our pop up collaboration. LHLL started out as a one time thing, 13 vintage concert t shirts curated between two friends for fun (and money). those 13 t shirts sold out in hours and so we got more. and we just kind of kept doing it. we couldn't have predicted how dramatically things would change in 6 months. now LHLL is a logo, a brand, a mood and a movement for modern dressing.