easy come: what we almost called LHLL

 

If I had it my way, we'd be called "spiders from mars" (Bowie).  if it was up to Jacob, the business would be called "I hate myself and I want to die" (Nirvana).  this was before we knew we were going to be a brand, a store, a business.  it was only supposed to be something to call our pop up collaboration.  LHLL started out as a one time thing, 13 vintage concert t shirts curated between two friends for fun (and money).  those 13 t shirts sold out in hours and so we got more.  and we just kind of kept doing it.  we couldn't have predicted how dramatically things would change in 6 months.  now LHLL is a logo, a brand, a mood and a movement for modern dressing. 


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